Work
I've always had a special talent for interaction and UI design. Now I've been a practitioner of many powerful methodologies for years.
Trust Management PlatformPrincipal Product DesignerSafeBaseSafeBase had introduced Customer Trust Portal publishing tools, but as the market matured, and more automation was expected, a new approach was needed.
Led solo discovery and design for an agentic review layer, defining the roles of MCP, CLI, and UI with lead engineers and managers.
Impact: Validated a new paradigm that internal reviewers loved, estimating it could save 1–2 hours per review.
AI answer quality was degrading. Customers' knowledge bases were filling with invalid, duplicate and conflicting answers, but they didn't have the bandwidth to clean it all up manually.
As lead designer and acting PM, I led the establishment of a new cleanup feature from discovery to ship.
Impact: Widely adopted, with unsolicited customer praise: “Nobody has this.”
SafeBase Trust Center search feature had always relied on simple keyword search that customers and reviewers continued to struggle with.
Led discovery and collaborated with engineers to ship a more sophisticated semantic search, with the ability to ask questions and a novel way to browse search results and answer sources.
Impact: Enthusiastic user feedback; elevating Document results was especially appreciated.
OpenAI, a key customer, needed to publish Trust Center documents in multiple languages.
Took design visions that I had developed proactively and extended them to support translation management per language, in collaboration with engineers and PMs.
Impact: Launched new document infrastructure that made OpenAI happy and introduced additional enhancements.
Trust Centers had always been filled out manually; the company wanted to demo auto-generated content at a conference.
Rapidly produced designs and a wired prototype reviewed with PM, CEO, and CMO, pulling in and enhancing new brand assets to make it convincing. Delivered a week early.
Impact: Demos were celebrated; the team committed to building before any further testing or research.
The product was built around a single Trust Center with a flat product list, but Enterprise customers had more complex organizational needs.
Synthesized discovery research, produced vision wireframes, led cross-department discussions, and collaborated with backend engineers to lay the right foundation.
Impact: A new content infrastructure was developed that enabled improved content management and more advanced admin tooling.
Enterprise customers needed a single Trust Center to cover multiple subsidiaries or product brands, but only one brand style was supported.
Proposed a system for creating pages and themes, mapping them to products, and overhauled the Settings experience to support it.
Impact: Reviewed with engineering managers and PMs and got it prioritized. Still being built.
Customers were frustrated by having a separate page per product when many products shared content, and reviewers often needed to review more than one at a time.
Led the cross-functional team through concept testing and final implementation of a new way to support reviewing multiple products at once.
Impact: Several customers rejoiced and turned it on immediately. Fresh infrastructure accelerated iteration.
Investor Research PlatformProduct Design DirectorTegusInvestor platform planned to bring more data and flexibility to web-based financial data visualization tools.
Managed designer leading the financial data tools. Guided the research, strategy, and UI for them. Taught Gestalt principles and chart color theory, and collaborated on UI for powerful new features.
Impact: Daily active users up 35% on the financial tools.
Global search was a core but frustrating part of the product.
Managed designer leading the AI redesign of global search and AI answers. Guided the research, strategy, and UI for it. Made UI suggestions that made it 3× faster to scan in timed tests.
Impact: Cleared ~95% of search pain points; new UI won 3× in timed tests.
Head of Design needed a framework for building and managing a world-class design team.
Worked with two other Design leaders to lay the foundation, then took responsibility for fleshing out all the competencies. Developed a scoring mechanism mapped to roles and built an advanced evaluation tool using Figma.
Impact: Set clear performance expectations across all design roles and streamlined performance reviews.
Marketing wanted to publicly celebrate some major milestones that highlighted our competitive advantage, but had limited bandwidth. They asked me if the Product Design team could help.
Mocked up low fidelity marketing concepts, brought in other designers to iterate and polish, and guided to completion.
Impact: Marketing campaign unblocked, assets were effective at driving sales leads.
Personal ProjectsWearing All HatsExperimentingA new way to view your whole calendar in context with month, week, day, and event details in a single view.
Designed, built, and launched solo with Google Calendar integration.
Impact: MVP live at hourglass.cool.
An iOS app using LLMs to deliver hyper-customized recipes with an innovative cooking UI.
Designed and built the app, including custom recipe creation, saved recipes, step-by-step recipe walkthrough, and a shopping list.
Impact: Cooked some amazing meals and found a new passion for cooking. Work in progress.
I was early to the LLM party and excited for developers to be able to utilize the power without having to keep up with models or prompts.
Designed, built, and shipped v1 solo, with marketing website and subscription billing through Stripe.
Impact: Discovered I could launch an API product solo. Noticed LLM model awareness was becoming mainstream.
An AI tool that generates UI based on first input, then makes a recommendation.
Built the full experience and prompting flow in Plasmic.
Impact: Weeks of organic retention; “surprisingly specific and accurate.” Ad revenue couldn't justify the costs.
A multi-agent newsroom built on OpenAI processing SEC Filings.
Designed entire mobile news experience and created agents to act as journalist, editor, and photo-editor agents to put real data in the mocks.
Impact: High-quality articles proved a skeleton-crew newsroom was feasible.
A first-of-its-kind multiplayer spatial game for Apple Vision Pro.
Developed 3D assets, AR UI, and spatial multiplayer gameplay. Orchestrated marketing; creating promotional website, images, videos, and App Store listing.
Impact: 500+ Downloads, thousands of plays, 4.3 star rating, and a 25% conversion rate on app page.
Advisor Investment PlatformHead of Product DesignOptoA FinTech startup that promised a private-investing Beta in three months.
Led 0→1 research, design, and MVP strategy end to end.
Impact: Enabled $1M+ in sales and the company's first-ever transactions, early.
Private fund subscriptions required advisors and their clients to complete a 40+ page legal document full of conditional regulatory language, with no prior experience.
Rearchitected the contract from scratch — cutting it apart and regrouping every question by user logic — then collaborated with the team to design and ship a streamlined workflow.
Impact: Enabled the company's first live transactions; expert partners called it the best version of the document they had ever seen.
A top-of-funnel tool explaining private fund categories to advisors.
Devised a conversion funnel that taught advisors key concepts as they went through it. Then worked with two other designers to polish and refine with new branding.
Impact: Advisors grasped it instantly, asked for more examples, and pushed us to build the full conversion funnel.
The team needed a shared design approach.
Built and ran training on how we approach design.
Impact: Aligned founders, managers, and cross-functional working team on how to collaborate with design.
Strategy needed grounding in real advisor needs.
Ran generative research sessions, synthesized results, and documented user business context and personal motivations.
Impact: Aligned the org on user needs and informed roadmap discussions.
Process Orchestration PlatformProduct Design ManagerElementumElementum pivoting from supply-chain tools to process orchestration.
Owned strategy, IA, UX, and UI for v1; built prototypes and a custom design system.
Impact: Customers agreed to migrate; it anchored the product for years.
Company-wide goals needed a UX point of view.
Translated company mission statement into a hierarchy of needs from buyer to the many types of end users.
Impact: Inspired my design strategy work, helped me set the context for the new team I built.
The marketing site needed to be updated to reflect the new branding and product direction.
Completed competitive and user needs analysis, iterated on wireframes until approved, and worked with brand designer to finalize the design.
Impact: Lead conversions went up 25%, and we now were presenting as the new post-pivot company.
Supply Chain ToolsProduct Design LeadElementumThe core inventory product in Elementum's supply-chain suite had a list of enhancement and feature requests.
Found that what customers needed was not feasible with the current data architecture and UI. Presented to Head of Product and CTO and got permission to rebuild. Led new design, paired with a PM and another Product Designer. Invented a new metric of Value at Risk to help users know where to focus.
Impact: 10× increase in MAU.
Renewals depended on visible new value.
Worked with several different Designers, PMs, and Engineers to ship Saved Filters, Alerts Inbox, Inventory Search, and more.
Impact: Drove multi-million-dollar renewals.
Customers buying the product were very far away from the users who needed to engage, but there were no direct user feedback channels.
The Head of Design asked me to put together a proposal and framework for how the company would approach User Research. I created slides showing the types of user research we would do when, and a plan for implementing unmoderated remote research.
Impact: Framework was adopted, and I was able to bring other designers along on the new research process.
B2C Accounting — Core GroupPrincipal Interaction DesignerIntuit QuickBooksQuickBooks had scaled by making accounting look simpler than it was.
Led a multi-quarter fix: guardrails, SmartCheck, and new reconciliation flows.
Impact: Cut new errors ~25% and set a framework used for years.
Accounting tools built from accounting-first lens struggled to gain traction due to a mismatch in users' processes and mental models.
Led deep discovery and ran interviews with users to uncover how they thought about their money and how they were able to approach their accounting tasks. I synthesized the results and evangelized through slide presentations.
Impact: The framework informed several new tools and projects that ended up shipping to customer acclaim.
B2C Accounting — Developer GroupSenior Interaction DesignerIntuit QuickBooksQuickBooks wanted to deepen the partnership with Google, and receive special access to privileged APIs.
Led research and product strategy, collaborating with PM and leaders. Designed vision for AI/ML agentic chat experience, generating insights and automating work. Presented work to Google leadership with QuickBooks GM.
Impact: Unlocked deeper partnership and spawned investment in a series of projects across multiple teams.
QuickBooks wanted to partner with Google, but the features being planned were unvalidated and tenuous.
Led research, collaborated on product strategy, and designed Google Calendar integrations, then worked with engineering to get it launched.
Impact: Saved company from launching a complex offering that customers did not want.
QuickBooks was building a platform for developers and partners to build integrations into the product.
Analyzed all types of integrations, standardized and streamlined business logic and consistent UI. Also owned design for key partnership integrations with PayPal, Stripe, Square, and Google.
Impact: Increased authorization step conversion 5x from 5% to 25%.
I focus on supporting strong mission-oriented organizations where high autonomy and ownership are core to the culture. I love helping strong teams deliver their best work.