Strategy, Collaboration, Leadership

Enabling teams to deliver products people love and trust.

Designer and leader applying business, technical, and ops expertise. Optimizing 0→1 products, conversion funnels, agents, and AI-powered tools for enterprise and consumer.

Browse work

"Growth Example" portfolio view with an allocation slider, investment type breakdown below, and a growth chart on the right.

Illustration of a man riding a rocket and smiling. Above it reads "a master of my domain."

Prototype screens grid with A–I columns and boxes of screens connected by lines.

Word on the Street

An exceptional cross-functional partner who consistently transformed feedback into intuitive, impactful solutions.
What stood out most was his ability to ask insightful questions, deeply understanding customer pain points before translating them into meaningful product experiences.

Linda KuoCustomer Success

Selected Work

Knowledge base tool grouping similar Q&A entries for inline review.

AI Knowledge Base Issue Detection

AI answer quality was degrading. Customers' knowledge bases were filling with invalid, duplicate and conflicting answers, but they didn't have the bandwidth to clean it all up manually.

Lead
Strategy
Research
UI Design
AI
Enterprise
Knowledge Management
Visual Design
Interaction Design

As lead designer and acting PM, I led the establishment of a new cleanup feature from discovery to ship.

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Private investment platform with portfolio recommendation flow and charts.

0→1 Private Investment Beta

A FinTech startup that promised a private-investing Beta in three months.

Lead
Strategy
Research
0→1
UI Design
Financial
Visual Design

Led 0→1 research, design, and MVP strategy end to end.

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Customer Insights Strategy

Strategy needed grounding in real advisor needs.

Research
Strategy
Financial

Ran generative research sessions, synthesized results, and documented user business context and personal motivations.

Global Search & AI Answers Design

Global search was a core but frustrating part of the product.

Strategy
Interaction Design
UI Design
AI
Search
Financial

Managed designer leading the AI redesign of global search and AI answers. Guided the research, strategy, and UI for it. Made UI suggestions that made it 3× faster to scan in timed tests.

SafeBase Trust Center with an AI drafting banner generating Overview and Compliance content automatically.

AI Content Generation

Trust Centers had always been filled out manually; the company wanted to demo auto-generated content at a conference.

Interaction Design
UI Design
Prototyping
AI
Enterprise
Publishing
Visual Design

Rapidly produced designs and a wired prototype reviewed with PM, CEO, and CMO, pulling in and enhancing new brand assets to make it convincing. Delivered a week early.

Wireframe mapping complex multi-org Trust Center hierarchies across products, product lines, and CRM systems.

Multi-Org, Multi-Product Infrastructure

The product was built around a single Trust Center with a flat product list, but Enterprise customers had more complex organizational needs.

Lead
Strategy
Research
Interaction Design
UI Design
Security
Enterprise
Data Architecture

Synthesized discovery research, produced vision wireframes, led cross-department discussions, and collaborated with backend engineers to lay the right foundation.

“We set the record — 100,000 transcripts” marketing graphic.

Competitive Marketing Assets

Marketing wanted to publicly celebrate some major milestones that highlighted our competitive advantage, but had limited bandwidth. They asked me if the Product Design team could help.

Marketing
Manage
Financial

Mocked up low fidelity marketing concepts, brought in other designers to iterate and polish, and guided to completion.

QuickBooks agent suggesting actions based on Google data.

Google Partnership Vision

QuickBooks wanted to deepen the partnership with Google, and receive special access to privileged APIs.

Interaction Design
Strategy
Visual Design
AI
Consumer

Led research and product strategy, collaborating with PM and leaders. Designed vision for AI/ML agentic chat experience, generating insights and automating work. Presented work to Google leadership with QuickBooks GM.

Design competency rubric scoring teamwork and design craft.

Design Competency Framework

Head of Design needed a framework for building and managing a world-class design team.

Lead
Manage
Design Systems

Worked with two other Design leaders to lay the foundation, then took responsibility for fleshing out all the competencies. Developed a scoring mechanism mapped to roles and built an advanced evaluation tool using Figma.

Screenshot of Hourglass calendar where month, day, and week view are all visible.

Holistic Calendar View

A new way to view your whole calendar in context with month, week, day, and event details in a single view.

0→1
UI Design
Consumer
Visual Design

Designed, built, and launched solo with Google Calendar integration.

Augmented-reality blocks floating in a spatial game.

Apple Vision Pro Spatial Game

A first-of-its-kind multiplayer spatial game for Apple Vision Pro.

0→1
Prototyping
Consumer

Developed 3D assets, AR UI, and spatial multiplayer gameplay. Orchestrated marketing; creating promotional website, images, videos, and App Store listing.

Supply-chain user-roles matrix mapping inventory permissions.

Inventory Management Redesign

The core inventory product in Elementum's supply-chain suite had a list of enhancement and feature requests.

UI Design
Interaction Design
Research
Strategy
Supply Chain
Enterprise
Visual Design

Found that what customers needed was not feasible with the current data architecture and UI. Presented to Head of Product and CTO and got permission to rebuild. Led new design, paired with a PM and another Product Designer. Invented a new metric of Value at Risk to help users know where to focus.

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View all work

Key Capabilities

Discovery

Uncovering the opportunity landscape and synthesizing insights into a shared view that builds momentum.

Collaboration

Working with leaders and cross-functional teams from first sketch to deployed detail, with shared ownership of quality.

Design Craft

Streamlining flows, interactions, and UI details. Knowing when to utilize and grow design systems and when to build one-offs from scratch.

Leadership

Driving confidence across design, product, and engineering through mentorship, design ops, and clear strategic decisions.

More about me

Let's work together.

I focus on supporting strong mission-oriented organizations where high autonomy and ownership are core to the culture. I love helping strong teams deliver their best work.

Get in touch